Flagship framework by Maxq Analytics

Semantic
Nexus

A standardised data architecture that gives your entire organisation a single source of truth — from raw data to boardroom KPIs.

Trusted by

9 Active clients
€63M+ Combined annual revenue
460+ FTE across clients
25k+ Analytics API requests / day
8 Data engineers

One architecture. Full clarity.

The Semantic Nexus is our standard setup for clients — a data architecture grounded in years of client feedback and best practices. It connects your data sources into a single semantic layer that leadership, finance, and operations teams can all rely on.

Company leadership uses it for Internal Analytics. Finance and planning teams run ad-hoc calculations against it. After a successful deployment, monthly KPIs can be shared directly with shareholders through the metrics exchange.

Product components

Everything you need to understand, monitor, and communicate your data architecture.

Data Model Explorer

A structured view of all your data — sources, metrics, data quality and pipeline health — in a single navigable interface.

  • Sources — multi-source tables with aggregations and event distributions
  • Metrics — dedicated pages per KPI with scorecards, numerator/denominator, and business context
  • Data Entry Tests — client-specific automated tests with owners and deeplinks
  • Data Freshness — pipeline flowchart from extraction through to consumption

Domain Reports — Atlas

Three purpose-built report domains aligned to how your business is structured — each with periodic dashboards and trend analysis.

  • Commerce Atlas — go-to-market performance, unit economics, and vertical breakdowns
  • Finance Atlas — financial operations, margins, and periodic performance
  • Operations Atlas — business operations metrics, utilisation, and capacity

Three core frameworks

The Semantic Nexus is underpinned by three frameworks that cover architecture, performance tracking, and security.

SDA

Standardised Data Architecture

Best practices for building a data pipeline and data model that is robust, flexible, and low cost — refined over years of real client work.

IPF

Integrated Performance Framework

A systematised way of presenting the data model that strikes the right balance between simplicity and depth for all stakeholders.

MSP

Modular Security Protocol

A structured set of security checks designed for client-side and open-core architectures, where the security environment is inherently more complex.

Built on best-in-class tooling

We work with the leading modern data stack tools, keeping clients fully sovereign over their own infrastructure.

Extraction
Hevo Data
Warehouse
BigQuerySnowflake
Transformation & Semantics
dbtCube
Visualisation
Looker StudioPower BI
Version Control GitHub

All repositories are version-controlled and client-owned — no vendor lock-in, full sovereignty.

Pricing

Free

The Semantic Nexus and all its components are included at no charge for all our clients.

We only charge our standard hourly rate for implementation. No licensing fees, no hidden costs — just the time it takes to build it right.